Cerryg Jones

As an intellectual property partner and head of the Brands team, I advise clients on IP risks, strategies and enforcement relating to brands, designs, copyrights, confidential information and domain names. As client partner for many household names, I strive to exceed client service expectations.

Tel: +44 (0)121 629 1892

Email: cerryg_jones@wragge.com

Best brains in...

All aspects of trade mark law, including domain names, copyrights and designs, particularly in relation to the leisure, manufacturing, toys and entertainment sectors, as well as grey goods. I've also been appointed by Nominet, the body responsible for the co.uk domain name space, to its panel of dispute resolution experts.

Highlight of your career so far?

Being part of the Dyson team which successfully argued that designs for spare parts are as deserving of protection as any other form of intellectual property. We won in the High Court and the Court of Appeal.

Most challenging job you've ever done?

Acting for several co-defendants (who were competitors) in two separate High Court actions. We successfully defended various claims involving the look and feel of video games based on the theme of pool. And then did the same in the Court of Appeal.

What's your definition of going the extra mile... And when have you done it?

Working for a client at the expense of supporting the greatest football team to grace these shores in a long time. As a Welshman, living in the Midlands, there can only be one answer - Manchester United!

Best example of a creative legal solution?

A mediated settlement between a major manufacturer of high energy drinks and a pub chain. It involved accepting terms which went beyond the relief available under the Trade Marks Act - a settlement which left both parties a lot better off than had they fought the matter to a full trial and which preserved the commercial relationship.

How do you get under the skin of a client's business?

Familiarising yourself with the client's business - spending time at HQ and on the production line where manufacturing is involved. Understanding the client's strategy and its market is also essential.

What's your single greatest contribution to Wragge & Co's corporate responsibility?

I have worked with various non-governmental charitable organisations, advising on IP issues.

What's been written or said about you that you're most proud of?

"Superb litigator" (Chambers UK)