Food and Drink

With clients including Bakkavor, My Goodness Shakes, Coca Cola, Premier Foods, United Biscuits and Young & Co Brewery, Wragge & Co's Food and Drink team has in-depth expertise in all areas of this diverse sector.

That experience means it is able to bring real value and insight to clients, as well as a fast and efficient service - it knows its co-packing from its GSCOP!

It's this sector-focused approach which clients such as Premier Foods value. When it needed help with the £182 million disposal of its canned grocery operations to Princes Limited, it turned to Wragge & Co's food and drink experts for advice. A full service team, it dealt with every aspect of the deal: from corporate to commercial, IP to real estate, competition to regulatory.

Other deal highlights include supporting Birds Eye Iglo Foods on the restructuring of its logistics and storage arrangements. Led by commercial partner David Lowe, the work involved advising the company on its key frozen food warehousing arrangements - a deal which was shortlisted for a Financial Times Innovative Lawyers Award.

Dealing with regulatory issues is critical. Commercial litigation partners Andrew Smith and Andrew Litchfield supported on one of the biggest, high-profile product recalls of the last decade.

Stepping in quickly to take control of the situation, they advised on not only the recall itself, but also the management of claims from customers and negotiations with the regulatory enforcement agencies.

Brand and promotion is key. Dan Smith heads up the firm's Advertising and Marketing law team and is able to advise on the full spectrum of issues - social media, naming rights, sponsorship and events, ambush marketing and advertising, and marketing generally. He worked closely with McVitie's on its VIP, loyalty card scheme.

A truly international team, it combines expertise from the firm's offices in the UK, Germany, France and China to support clients in whichever jurisdiction they are operating in.

Munich-based director Dr Ina Gerstberger has a strong track-record in delivering IP, regulatory and contractual advice to the food sector; covering both food and health-related products. A specialist in intra-European matters and novel foods, she is able to guide clients through all stages of project development; including assessment of new product ideas, drafting commercial agreements and advice on marketing measures, statutory labelling, notification or authorisation requirements.

Ina frequently represents clients in court on disputes concerning unfair competition law and in administrative or criminal proceedings. She also takes a wider interest in the industry through her role as a lecturer in food law at the SRH Riedlingen University and member of the GRUR expert committee on pharmaceutical and foodstuff law, the European Food Law Association and the German Federation for Food law and Food Science.

For more information, contact David Lowe (david_lowe@wragge.com).