ASA v Ryanair – OFT, you decide!

After banning its ninth Ryanair advert in just two years, the Advertising Standards Authority (ASA) has referred Europe's largest budget airline to the Office of Fair Trading. This is the first time since 2005 that an errant advertiser has been so referred and may herald a new harder line from the ASA. Businesses would be well advised to ensure that they have their house in order when it comes to advertising compliance.

Wragge & Co's experts on the latest issues in advertising and marketing law have put together an analysis of the case.